Maine Office of Tourism Highlights Soundscapes of Maine’s Woods and Waters in New Partnership with Calm

July 9, 2026

AUGUSTA, MAINE – The Maine Office of Tourism has partnered with Calm, the mental health company with the #1 app to help you sleep more, stress less and live mindfully, to create a suite of immersive experiences showcasing the restorative power of Maine’s woods and waters. Amid the enduring popularity of wellness-oriented travel, this partnership is designed to inspire Calm users to see Maine as a space to reflect, rejuvenate, and reconnect with themselves and loved ones.  

Titled “Forged by Nature: The Mindful Magic of Maine”, the collection of meditations, soundscapes, a Sleep Story, and a Breathe Bubble transport users to pine-scented trails, tranquil lakes, and majestic harbors. A narrated Sleep Story guides listeners through the Fields Pond Audubon Center in Holden, Maine; a two-part meditation series visualizes scenes in the North Maine Woods and on the shores of Lubec along Maine’s Bold Coast. Two soundscapes immerse listeners in Katahdin Woods and Waters and in a harbor along Maine’s midcoast, and a Breathe Bubble focuses users’ attention on a canoe trip in Baxter State Park. 

“In Maine, nature is not simply a backdrop – it is a core element of our daily life and our sense of self. When visitors come to Maine, they too feel a deep emotional and physical connection with our landscape, and that brings a sense of renewal,” explains Carolann Ouellette, Director of the Maine Office of Tourism. “Our partnership with Calm is the perfect opportunity to share how Maine’s landscape invites reflection and reconnection, and we hope users can visualize themselves visiting these cherished places.” 

In light of national travel trends shifting toward restorative experiences, the Maine Office of Tourism began asking visitors about their trip motivations in the fall of 2025. More than 50% of fall visitors shared that their top motivator for visiting Maine was for escape, relaxation, and a chance to take a break from everyday stress. As Maine looks to connect with mindful travelers, the Office of Tourism’s partnership with Calm is an important storytelling channel to celebrate Maine as a place to pause.  

“Millions of people turn to Calm to decompress, using our nature sounds to escape into the beauty of the outdoors, even right from home,” said Fergal Walker, VP of Partnerships at Calm. “Partnering with the Maine Office of Tourism allows us to expand this library and help even more people find calm through the serene sounds and landscapes Maine has to offer.” 

Access the Forged by Nature collection on Calm at this link. 

About Maine Office of Tourism: The Maine Office of Tourism (MOT) is a state agency within the Department of Economic and Community Development (DECD) whose mission is to market the state in ways that work to preserve and celebrate the authentic character of Maine and foster collaboration to pursue economic vitality.  To begin planning your trip to Maine, visit VisitMaine.com.  

About Calm: Calm is a leading mental health company on a mission to make the world happier and healthier. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in 10 languages across nearly 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and resources from experts and beloved celebrity voices. Today, Calm supports more than 100K organizations and reaches over 39 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com. 

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Media Contact:  
Whitney Raymond and Elaine Theriault-Currier 
[email protected]